Foundations

Colors

The WAfM color palette brings consistency to our brand, interface, and data visualizations across light and dark themes.

Primary & Secondary

Brand-defining colors that establish the WAfM visual identity.

brand/primary

#1f2a53

hsl(227 46% 22%)

brand/secondary

#eef0f6

hsl(225 31% 95%)

Neutrals

Neutral tones for backgrounds, text, and dividers.

neutral/white

#ffffff

hsl(0 0% 100%)

neutral/off-white

#f4f5f6

hsl(210 10% 96%)

neutral/light-gray

#e5e6e9

hsl(225 8% 91%)

neutral/gray

#656972

hsl(222 6% 42%)

neutral/charcoal

#1d212d

hsl(225 22% 15%)

neutral/black

#000000

hsl(0 0% 0%)

Functional Colors

Base colors for feedback.

red

#e7000b

hsl(357 100% 45%)

red/soft

#ff5b5b

hsl(0 100% 68%)

Analysis

The base palette for analysis and comparison.

yellow

#d0973d

hsl(37 61% 53%)

olive

#665a3f

hsl(42 24% 32%)

blue/soft

#575f7c

hsl(227 18% 41%)

yellow/light

#e7b056

hsl(37 75% 62%)

sage

#6e8387

hsl(190 10% 48%)

sand

#e3d5d2

hsl(11 23% 86%)

purple

#8b5cf6

hsl(258 90% 66%)

blue/bright

#3b82f6

hsl(217 91% 60%)

Participants

A dedicated participant series for charts, profiles, and comparison views.

Attendee 1

#3d4f8c

hsl(226 39% 39%)

Attendee 2

#b05c35

hsl(19 54% 45%)

Attendee 3

#357d72

hsl(171 40% 35%)

Attendee 4

#b5841a

hsl(41 75% 41%)

Attendee 5

#7e4878

hsl(307 27% 39%)

Attendee 6

#4e5f88

hsl(222 27% 42%)

Attendee 7

#6a52a0

hsl(258 32% 47%)

Attendee 8

#597a3c

hsl(92 34% 36%)